Profile

Profile

Profile

I design digital products and services by understanding why problems exist before solving them.

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

I’m a Product Designer with a strong interest in service design. Designing beyond the interface to understand users, systems, and business context as a whole.

With a background in sociology, I approach design by observing behavior, uncovering root problems, and translating insights into meaningful product and service solutions that work in real-world conditions.

Process

Process

Process

A dreamy purple, pink, and orange gradient.

01

Discover

I start by understanding why a problem exists, exploring user behavior, business goals, and system constraints.

A dreamy purple, pink, and orange gradient.

01

Discover

I start by understanding why a problem exists, exploring user behavior, business goals, and system constraints.

A dreamy purple, pink, and orange gradient.

01

Discover

I start by understanding why a problem exists, exploring user behavior, business goals, and system constraints.

A dreamy light blue and yellow gradient.

02

Create

Translate insights into clear product and service concepts, mapping journeys, defining flows, and designing interactions that balance user needs, feasibility, and impact.

A dreamy light blue and yellow gradient.

02

Create

Translate insights into clear product and service concepts, mapping journeys, defining flows, and designing interactions that balance user needs, feasibility, and impact.

A dreamy light blue and yellow gradient.

02

Create

Translate insights into clear product and service concepts, mapping journeys, defining flows, and designing interactions that balance user needs, feasibility, and impact.

A dreamy light blue and lilac gradient.

03

Grow

I work closely with teams to ensure designs are implemented smoothly, while learning from feedback and outcomes

A dreamy light blue and lilac gradient.

03

Grow

I work closely with teams to ensure designs are implemented smoothly, while learning from feedback and outcomes

A dreamy light blue and lilac gradient.

03

Grow

I work closely with teams to ensure designs are implemented smoothly, while learning from feedback and outcomes

Experiences

Experiences

Experiences

Product Designer

Startup Campus

  • Designed intuitive web interfaces, wireframes, high-fidelity UI, and interactive prototypes.

  • Built and maintained scalable design systems to ensure consistency across products.

  • Conducted end-to-end user research (interviews, usability testing, behavior analysis) to inform design decisions.

  • Collaborated cross-functionally with PMs, engineers, and stakeholders to align design with product and business objectives.

  • Communicated design rationale clearly and produced documentation for smooth development handoff.

Sep 2022 - Dec 2025

Product Designer

Startup Campus

  • Designed intuitive web interfaces, wireframes, high-fidelity UI, and interactive prototypes.

  • Built and maintained scalable design systems to ensure consistency across products.

  • Conducted end-to-end user research (interviews, usability testing, behavior analysis) to inform design decisions.

  • Collaborated cross-functionally with PMs, engineers, and stakeholders to align design with product and business objectives.

  • Communicated design rationale clearly and produced documentation for smooth development handoff.

Sep 2022 - Dec 2025

Product Designer

Startup Campus

  • Designed intuitive web interfaces, wireframes, high-fidelity UI, and interactive prototypes.

  • Built and maintained scalable design systems to ensure consistency across products.

  • Conducted end-to-end user research (interviews, usability testing, behavior analysis) to inform design decisions.

  • Collaborated cross-functionally with PMs, engineers, and stakeholders to align design with product and business objectives.

  • Communicated design rationale clearly and produced documentation for smooth development handoff.

Sep 2022 - Dec 2025

Product Designer

Politeknik Digital Indonesia

  • Translated user and business requirements into user flows, sitemaps, UI mockups, and prototypes.

  • Designed website UI components and visual assets from scratch while ensuring usability and consistency.

  • Presented design iterations, identified UX issues, and refined solutions based on user feedback.

  • Maintained visual standards for typography, color systems, and UI components.

Jun 2023 - Jun 2024

Product Designer

Politeknik Digital Indonesia

  • Translated user and business requirements into user flows, sitemaps, UI mockups, and prototypes.

  • Designed website UI components and visual assets from scratch while ensuring usability and consistency.

  • Presented design iterations, identified UX issues, and refined solutions based on user feedback.

  • Maintained visual standards for typography, color systems, and UI components.

Jun 2023 - Jun 2024

Product Designer

Politeknik Digital Indonesia

  • Translated user and business requirements into user flows, sitemaps, UI mockups, and prototypes.

  • Designed website UI components and visual assets from scratch while ensuring usability and consistency.

  • Presented design iterations, identified UX issues, and refined solutions based on user feedback.

  • Maintained visual standards for typography, color systems, and UI components.

Jun 2023 - Jun 2024

UI/UX Designer

Achmad Zaky Foundation

  • Designed the initial website experience that became the foundation of Startup Campus products.

  • Translated early product vision into user flows, wireframes, and UI designs.

  • Conducted early-stage UX research to define information architecture and core user journeys.

  • Established early design patterns later scaled in Startup Campus.

Mar - Sep 2022

UI/UX Designer

Achmad Zaky Foundation

  • Designed the initial website experience that became the foundation of Startup Campus products.

  • Translated early product vision into user flows, wireframes, and UI designs.

  • Conducted early-stage UX research to define information architecture and core user journeys.

  • Established early design patterns later scaled in Startup Campus.

Mar - Sep 2022

UI/UX Designer

Achmad Zaky Foundation

  • Designed the initial website experience that became the foundation of Startup Campus products.

  • Translated early product vision into user flows, wireframes, and UI designs.

  • Conducted early-stage UX research to define information architecture and core user journeys.

  • Established early design patterns later scaled in Startup Campus.

Mar - Sep 2022

UI Designer

Sociology Education Study Program, UPI

  • Create UI based on the UX research results.

  • Collaborating with the development team for seamless integration.

Jun - Dec 2021

UI Designer

Sociology Education Study Program, UPI

  • Create UI based on the UX research results.

  • Collaborating with the development team for seamless integration.

Jun - Dec 2021

UI Designer

Sociology Education Study Program, UPI

  • Create UI based on the UX research results.

  • Collaborating with the development team for seamless integration.

Jun - Dec 2021

Outside structured product teams, I’ve explored design through side projects that exposed me to different services, workflows, and user contexts.

These experiences reinforced my interest in product and service design to understanding how products fit into larger systems, and how design decisions impact not only users, but also operations and outcomes.

Side Project & Collaboration

Side Project & Collaboration

Side Project & Collaboration

Adjunct Lecturer

Universitas Pendidikan Indonesia

  • Teaching and mentoring students in the field of society and innovation, connecting sociological perspectives with design products, particularly design thinking, as well as facilitating discussions and case studies related to the dynamics of society in facing change and innovation.

Sep - Dec 2024

Adjunct Lecturer

Universitas Pendidikan Indonesia

  • Teaching and mentoring students in the field of society and innovation, connecting sociological perspectives with design products, particularly design thinking, as well as facilitating discussions and case studies related to the dynamics of society in facing change and innovation.

Sep - Dec 2024

Adjunct Lecturer

Universitas Pendidikan Indonesia

  • Teaching and mentoring students in the field of society and innovation, connecting sociological perspectives with design products, particularly design thinking, as well as facilitating discussions and case studies related to the dynamics of society in facing change and innovation.

Sep - Dec 2024

UI/UX Designer Mentor

Dealls - Jobs, CV, and Mentoring

  • As a dedicated Mentor in UI/UX Design, I empower creative professionals to transform their visions into engaging digital experiences. With a strong background in career planning and personal development, I guide individuals through the ever-evolving design landscape, helping them to unlock their full potential and build sustainable careers.

Jun 2024 - Present

UI/UX Designer Mentor

Dealls - Jobs, CV, and Mentoring

  • As a dedicated Mentor in UI/UX Design, I empower creative professionals to transform their visions into engaging digital experiences. With a strong background in career planning and personal development, I guide individuals through the ever-evolving design landscape, helping them to unlock their full potential and build sustainable careers.

Jun 2024 - Present

UI/UX Designer Mentor

Dealls - Jobs, CV, and Mentoring

  • As a dedicated Mentor in UI/UX Design, I empower creative professionals to transform their visions into engaging digital experiences. With a strong background in career planning and personal development, I guide individuals through the ever-evolving design landscape, helping them to unlock their full potential and build sustainable careers.

Jun 2024 - Present

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Education

Education

Education

Bachelor of Education in Sociology

Universitas Pendidikan Indonesia


2016 - 2020

Bachelor of Education in Sociology

Universitas Pendidikan Indonesia


2016 - 2020

Bachelor of Education in Sociology

Universitas Pendidikan Indonesia


2016 - 2020

Testimonial

Testimonial

Testimonial

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